Essential Workwear is a well-established business with a lot going on behind the scenes.

From embroidery and printing through to PPE and safety wear, the offer is broad and the operation runs at scale. But the website didn’t quite reflect that. It felt harder to navigate than it needed to be and didn’t give a clear sense of the capability or the level of service behind it.

The focus was on making things clearer and easier to use. Simplifying the structure, improving the product journey and creating a more consistent experience across the site. There were a lot of stakeholders involved, so keeping everything aligned and moving in the same direction was just as important as the design itself.

The updated UI brings a more professional and considered feel, while making it easier for customers to find what they need and move through the site without friction. It better reflects the scale of the business and supports the way people actually use it day to day.